To begin this project, I conducted in-depth research into the sweet tea market, exploring flavor trends, packaging styles, and customer preferences. This research informed the development of a brand identity that emphasizes bold flavors, whimsical visuals, and a playful personality. Using these insights, I designed a series of charming mascots to represent each tea flavor, adding a unique touch to the brand.

Next, I created imaginative packaging that incorporates eye-catching colors and dynamic illustrations to capture attention on store shelves. Building on the brand's visual identity, I developed promotional materials, and a logo. This process demonstrates my ability to blend research, creative design, and branding into a unified and engaging product experience.